What are the best places to advertise a niche job board?

We specialize in analytic jobs in US, but are also very interested in further growing in Europe. We also have our network, see www.analyticbridge.com, where we (and some partners) post analytical jobs.

Views: 53

Reply to This

Replies to This Discussion

What are your advertising goals? To generate branding amongst European candidates? American candidates? To generate clicks? Registrations? Or similar metrics but for employers?
Hi Vincent,

I can only really advise on the UK market, but here are a couple of sites to get you going:

+ www.whatJobsite.com is aimed at the small to medium sized direct employer.
+ www.hirescores.com focuses on job seekers and recruitment agencies.
+ www.Ukrecruiter.co.uk have a directory with free and paid listing available.

In addition it's well worth getting your site listed on the UK job posting services (www.Broadbean.co.uk, www.Jobmate.co.uk, www.PostingPal.com and www.Conkers.net). It's does not usually cost anything to get listed on a UK posting service, but you might need to do a bit of development to get your systems ready to receive content from these sources.

If your serious about a UK presence then participation in NORAS (www.noras.co.uk) can bring a reasonable level of publicity, but this will involve taking part in the yearly survey and having your traffic levels audited.

As Steven R mentions, your advertising goals will influence how relevant these sites are, but they might at least provide a starting place.
Hi Julian

Any idea what IT specialised site/directory there is out there? Similar to the three you mentioned. One for coders, designers and the like.


Hi Ben,

The UK IT world unfortunately has, in my opinion, few directory sites that are of worth. There are good options for job boards looking to gain audience or clients though. What are your advertising aims - are you looking reaching out to businesses intent on posting jobs or candidate growth?

I need recruiters aware that they can post jobs for free now even though they are likely to have few jobs at present. Other than e-mailing them directly about the site are there any other avenues to take. The arena we intend to target is yet to flourish and recruitment needs are low in the UK at present.

My advertising aim at the is to draw up a plan in preperation to begin an emergence when there exsists more of a market.
Hi Ben,

If I'm following this correctly your looking at a fairly niche specialist within the IT/web designer world.

If your looking to reach out to direct employers I'd recommend you consider advertising options with sites like c|net and computer weekly. For tech recruiters the blogosphere is the probably the best route, particularly for smaller to meduim sized recruiters (recruitingblogs, recruiting.com, etc). You obviously also have the option of the local newspapers (I see your at hotonline so you'll know the options via TM).

When you move on to candidates you've got the option of the vertical search engines like Indeed, JumpToJobs, AllTheTopBananas and WorkHound (all have a uk focus/site). However, if the niche is very specialist I'd recommend you look into new media such as podcast, blogs etc - it obviously depending your budget and specific niche but broadcasters like TWiT (twit.tv) and Revision3 are becoming big players in the tech world, with good audiences. These mediums might also be useful for reaching direct employers.

Hope this helps.
Indeed.co.uk and Indeed.com are both ideal for driving targeted candidates to any job site at a low cost per click.


Agency Acumen

By Cindy Songne, Simply Hired

Recruitment advertising agencies remain a valued partner of many corporate recruiting teams and continue to play a significant role in the development and implementation of their sourcing and recruiting strategy. Cindy Songne, Senior Director Agency Relations at Simply Hired, has served as the liaison between job boards and these agencies for many years. Her biweekly column will explain the role, practices and business model of agencies and the best approaches to developing a sound business relationship with them.

View Blog

Dissecting Big Data

By David Bernstein, eQuest

While metrics and analytics have always played a role in recruitment, it wasn’t until the advent of Big Data that recruiters and employment sites began to consider how best to acquire and exploit the huge volume of data now available.  David Bernstein, Vice President of the Data Analytics Division at eQuest, has been at the forefront in thinking through these issues.  His biweekly column will examine emerging opportunities and best practices for leveraging Big Data to make decisions and take actions that are better informed.

View Blog


© 2014   Created by Peter Weddle.   Powered by

Badges  |  Report an Issue  |  Terms of Service