How and when to monetize?
I launched www.WineJob.com on or about February 1,2008 . As a niche job board I am pretty happy with the results so far. We have 230 Candidate accounts, 154 posted resumes, 77 registered employers and have served a little over 100 job postings. September delivered over 2000 unique vistors with 5.4 page views per vistor. This has been my highest traffic month to date. All traffic is organic, meaning that it comes from type-ins, links in, book marks and search engine listings. No PPC or advertising has been paid for to date.
My next step is to do another blast out to wine industry employers inviting them onboard with free postings. I would like 100 or 125 employers posting on a more regular basis and keep the posting to just 35 days.
My planned monetization will be twofold. First a schedule of fees for employer job postings ranging from $49 for a single 35 day listing to unlimited 3 month, 6 month and 12 month packages priced up to $600 yearly. Secondly, in 2009, we would like to create a resume blast service for our member candidates and other job seekers interested specifically in working in the wine industry.
Shortly, we will also be building out more content including articles written by wine industry HR people, "How to get your first job in the wine industry" and like that. We are considering plugging in our bulletin board module for the software we use but are still debating whether that would add or detract from the main focus of the job board.
This is my first job board, am I on the right track or am I overlooking some things, leaving money on the table. Is the site ready, or soon to be ready to charge for postings.
Advice appreciated.
Cheers!
Chris
My next step is to do another blast out to wine industry employers inviting them onboard with free postings. I would like 100 or 125 employers posting on a more regular basis and keep the posting to just 35 days.
My planned monetization will be twofold. First a schedule of fees for employer job postings ranging from $49 for a single 35 day listing to unlimited 3 month, 6 month and 12 month packages priced up to $600 yearly. Secondly, in 2009, we would like to create a resume blast service for our member candidates and other job seekers interested specifically in working in the wine industry.
Shortly, we will also be building out more content including articles written by wine industry HR people, "How to get your first job in the wine industry" and like that. We are considering plugging in our bulletin board module for the software we use but are still debating whether that would add or detract from the main focus of the job board.
This is my first job board, am I on the right track or am I overlooking some things, leaving money on the table. Is the site ready, or soon to be ready to charge for postings.
Advice appreciated.
Cheers!
Chris
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Replies to This Discussion
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Permalink Reply by Amer Mahroof on
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Chris, have you considered using Linkedin as a networking tool? You might want to try creating a Group on there called WineJobs.com, and then inviting people in your industry (Recruiting Managers at Wine companies for example) to join the group by searching for people in the 'Food & Beverages' category. The internationally wide use of Linkedin would make this a great way of expanding your network, and then using the Discussions and News functions within the Group for keeping people up-to-date with the happenings on your site (as Group updates get automatically sent to Group members). Hope that helps. Amer
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