I am currently tweaking my marketing plan for my site, which is scheduled to go live in a few months. I'd like to hear some of your opinions/ideas on starting out.
I am considering allowing employers to post free for the first 90 days in an effort to get jobs posted and start a relationship with employers while our resume database builds up
having an "enter for a chance to win an ipod" promotion to get candidates to post their resumes
utilizing a service like indeed or jobtarget to feed jobs to the site until we have enough resumes in our database to attract employers (I am a little concerned that a feed will devalue our paid post since we are a local site and many of the employers that we are targeting will probably end up on the site in the feed.... so employers will think why pay if my jobs are showing up on your site anyway)
My site is a local site and I will be branding the site mostly offline to saturate our local market and generate traffic on the site (ie. print ads, sponsorships, signage, etc) as well as SEO, link exchanges & banner advertising on local sites.
From your experiences what do you think is the best way to get your job board started..... do you recommend getting job feeds and concentrate on building the resume database before beginning to sell post, or immediately begin selling post without many resumes and let them grow simultaneously?
Thanks for your feedback!