Association career centers face both formidable challenges and extraordinary opportunities thanks to the unique culture and values of the .org community. And yet, it’s never been more important to optimize their Member value and non-dues revenue potential. In a column brought to you by Boxwood Technology, Jennifer Baker, Director of CareerHQ.org from ASAE: The Center for Association Leadership, explores what it takes for career centers to overcome the challenges and capture the opportunities.
Business success has always been predicated on knowing your customer. Kara Yarnot, former VP of Recruiting at SAIC and now the CEO of Meritage Talent Solutions, provides a unique perspective on how to communicate with and sell to the HR buyer.