Even if they wanted to they would not be able to. I agree that SHRM could make money off of this but then it goes against every reason that .Jobs was created. Here is a link in which Gerry Crispin discusses it in more detail. http://www.ere.net/blogs/The%5FCareerXroads%5FAnnex/
"I find this decision from Ning a real shame. I can't say I blame them because the current format is in no way economically viable but they are destroying the spirit in which many of the social networks began. My own site, The Imaag Group, will…"