Peter Weddle's Blog (229)

Save Big & Attend Programmatic Ad Buying Summit

The programmatic ad buying revolution is already sweeping the job board industry and you can make sure you’re on top of it AND save $100 if you register for the IAEWS Leadership Summit on Programmatic Ad Buying by May 31, 2015.



Why bother?  Because big data has changed online advertising ... forever.



An astonishing 70 percent of online display ads are now…

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Added by Peter Weddle on May 26, 2015 at 3:00am — No Comments

Do We Treat Each Other Like Comrades or Enemies?

By Ken LevinsonEnchanted Careers



I've run into a situation over the past couple of weeks while I was talking with a company about a job posting and resume database subscription with HealthJobsNationwide.com. On the date they had asked me to follow up with them, they told me that they were doing a trial with ZipRecruiter, and they asked me to follow up with them in 10 days, when the trial was over.…

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Added by Peter Weddle on May 26, 2015 at 2:33am — 4 Comments

ReSI Nominations Due This Week

Nominations for the 2015 Recruiting Service innovation Awards are due this week.  Don’t miss the May 31st deadline for this prestigious global recognition.



The ReSIs recognize and celebrate the Innovators and Innovations in the global employment solutions industry that have optimized the recruiter’s experience.



Nominate:



•    Your CEO or another influencer in your organization;



•    Your organization, itself;



•    One or…

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Added by Peter Weddle on May 26, 2015 at 2:30am — No Comments

Programmatic Ad Buying Summit

Big data has changed online advertising ... forever.



An astonishing 70 percent of online display ads are now "programmatic'" -- placed, managed, and optimized without human intervention. Just 5 years ago, that number was close to zero.



This revolution is now coming to recruitment.



The days when you got your customer to sign a year-long or even a quarter-long contract and then were good to go for the duration are over. Using the data and software of…

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Added by Peter Weddle on May 20, 2015 at 5:48pm — No Comments

You Are Not Alone

By Jennifer Baker, Director CareerHQ.org

“For you are not alone…

Not alone ohh

You are not alone

You are not alone

Say it again

You are not alone

You are not…

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Added by Peter Weddle on May 20, 2015 at 5:39pm — 1 Comment

Curation is the Cure

By Peter Weddle, Executive Director IAEWS



Content is the key to an effective business in the digital employment solutions industry, and the nature of that content is now changing.



Historically, employment site content has been directed at active job seekers, so first and foremost, it featured JOBS, followed by articles on the techniques of effective job searching.  Now, however, many employers…

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Added by Peter Weddle on May 20, 2015 at 5:11pm — No Comments

Less Than Two Weeks til ReSI Nominations Due

There are less than 2 weeks until nominations are due for the 2015 IAEWS Recruiting Service Innovation Awards.



Don’t miss this chance to set yourself apart in the global digital employment solutions industry.



The ReSIs recognize and celebrate the Innovators and Innovations that have optimized the recruiter’s…

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Added by Peter Weddle on May 19, 2015 at 6:27am — 1 Comment

Support for The Connection Alliance Already Overwhelming!

According to John Bell, CEO of reThinkData and the organizer of The Connection Alliance, over 80 organizations signed on to the Alliance at the IAEWS Spring Congress in late April.  They represent thousands of recruitment websites, including Beyond, VetJobs, HigherEdJobs, and CollegeRecruiter as well as job board partners such as Simply Hired, ZipRecruiter, and Adicio.  Many more have also joined in post Congress meetings.



reThinkData has taken on the challenge of…

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Added by Peter Weddle on May 19, 2015 at 6:23am — 1 Comment

What Keeps You Up at Night …

… or at least is something you want to know more about?



In a recent survey of those who attended the IAEWS Spring Congress in late April, we asked what topics are currently most important to employment site owners and operators.  Their responses included:



•    Metrics – what should be tracked in a fast-changing business landscape?



•    Marketing – what are non-recruitment sites doing to promote their sites and how can those…

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Added by Peter Weddle on May 19, 2015 at 6:03am — 1 Comment

Programmatic Ad Buying Summit

Big data has changed online advertising ... forever.



An astonishing 70 percent of online display ads are now 'programmatic' -- placed, managed, and optimized without human intervention. Just 5 years ago, that number was close to zero.



This revolution is now coming to recruitment.



The days when you got your customer to sign a year-long or even a quarter-long contract and then were good to go for the duration are over. Using the data and software of…

Continue

Added by Peter Weddle on May 13, 2015 at 5:39pm — No Comments

Reimagining the Job Board

By Peter Weddle, Executive Director IAEWS



The talent acquisition ecosystem encompasses the full (and still evolving) array of strategies, tactics, technologies and applications that can now be used to acquire top talent online and off.  It is specific products and services as well as the more complex and multifaceted capabilities that are possible with their effective integration.  It includes…

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Added by Peter Weddle on May 13, 2015 at 5:31pm — 3 Comments

Don’t Be Shy!

By Jennifer Baker, Director CareerHQ.org



Associations are known for their awards programs (think the Academy of Motion Picture Arts and Sciences and the Oscars), and association staff are known for doing all they can to ensure such programs are a success. What they aren’t so well known for is submitting their own work for award consideration. It’s part and parcel of…

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Added by Peter Weddle on May 13, 2015 at 5:11pm — 1 Comment

Why You Should Know About Programmatic Ad Buying

Big data has changed online advertising...forever.



An astonishing 70 percent of online display ads are now 'programmatic' -- placed, managed, and optimized without human intervention. Just 5 years ago, that number was close to zero.



This revolution is now coming to recruitment.



The days when you got your customer to sign a year-long or even a quarter-long contract and then were good to go for the duration are over. Using the…

Continue

Added by Peter Weddle on May 11, 2015 at 4:00pm — No Comments

A Few Thoughts on the 2015 Job Board Trends Survey!

By Ken LevinsonEnchanted Careers



Jeff Dickey Chasins and the IAEWS did a fine job on the 2015 Job Board Trends Survey. I enjoyed reading it.



As someone who is very involved in helping companies, recruiters, and employment web sites to create more effective online recruitment content, it was interesting to see that the third biggest challenge/impediment that will significantly affect the…

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Added by Peter Weddle on May 11, 2015 at 3:33pm — 1 Comment

Not Happy With Your Organization’s Results? It’s Your Fault.

By Ane Ohm, CEO Harqen



I recently met with someone who’s a leader in a larger organization. He griped that they weren’t innovating, partly because people weren’t doing what they should be doing. I listened, offered a few unhelpful platitudes, and walked away, thinking.



It took me a day, but all of a sudden it struck me: It’s his fault.



He’s the…

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Added by Peter Weddle on May 11, 2015 at 3:00pm — 7 Comments

May 31 is N-Day

May 31st is the last day you can submit a Nomination for a 2015 Recruiting Service Innovation Award.



Nominations are accepted for:

•    Company executives who have been thought leaders in the employment media solutions industry;

•    Organizations that have made a significant contribution to their customers’ talent acquisition;

•    A product or service that has…

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Added by Peter Weddle on May 6, 2015 at 5:17pm — No Comments

Programmatic Media: the Future of Recruitment Advertising? Part II

Chris Forman, Founder & CEO Appcast  



This is the second in a two-part series on programmatic ad buying.  The first part of the series is available here.  For information on the IAEWS Leadership Summit on Programmatic Ad Buying, please click…

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Added by Peter Weddle on May 6, 2015 at 5:02pm — No Comments

Competing in a Crowded Recruiting Marketplace

By Jeff Dickey-Chasins, Job Board Doctor



One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite job board niche)? There are so many competitors!" (And no, I'm not British).



Well...almost all job board niches are crowded. And this is ok. This means that there is business…

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Added by Peter Weddle on May 6, 2015 at 5:00pm — No Comments

Programmatic Ad Buying Leadership Summit

The IAEWS will present the first in a new series of Leadership Symposia called Programmatic Ad Buying – The Coming Wave in Recruitment Media.  The one-day event will be held at the University of Chicago’s Gleacher Center in Chicago, IL USA on June 30, 2015.



Programmatic ad buying has revolutionized mainstream consumer advertising.  The use of data to power high-speed bidding and analytics engines has irrevocably altered how advertising dollars are spent on…

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Added by Peter Weddle on May 4, 2015 at 5:06pm — No Comments

Programmatic Media: the Future of Recruitment Advertising?

Chris Forman, Founder & CEO, Appcast  

This is the first in a two-part series on programmatic ad buying.  The second part of the series will be published on Thursday.  For information on the IAEWS Leadership Summit on Programmatic Ad Buying, please click here. - ed.

If you’ve been in the job ad buying space long enough,…

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Added by Peter Weddle on May 4, 2015 at 5:01pm — 2 Comments

The .Org Board

By Jennifer Baker

Association career centers face both formidable challenges and extraordinary opportunities thanks to the unique culture and values of the .org community. And yet, it’s never been more important to optimize their Member value and non-dues revenue potential.  In a column brought to you by Boxwood Technology, Jennifer Baker, Director of CareerHQ.org from ASAE: The Center for Association Leadership, explores what it takes for career centers to overcome the challenges and capture the opportunities.

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Customer Confidential

By Kara Yarnot

Business success has always been predicated on knowing your customer. Kara Yarnot, former VP of Recruiting at SAIC and now the CEO of Meritage Talent Solutions, provides a unique perspective on how to communicate with and sell to the HR buyer.

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