Peter Weddle's Blog (124)

Help Your Customers Write Job Postings With Social Proof

By Peter Weddle, Executive Director IAEWS



In his 2006 book Influence, Robert Cialdini identified six sources of persuasion.  They are involuntary responses that come from deep within our psyche.  While all can play a role in recruitment, one is particularly important in today’s hyper-social environment.  Psychologists call it “social proof,” our predisposition to follow the lead of those we…

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Added by Peter Weddle on November 20, 2014 at 6:24am — No Comments

Patterns for Success… and Failure

By Ane Ohm, CEO HarQen



I remember when my kids were little and they were first learning about patterns at school. It was like they were seeing everything with new eyes. All of a sudden, patterns were everywhere! “Look, Mama, red-blue-red-blue. It’s a pattern!”



At some point, we get so used to the patterns, we don’t notice them any more. It’s a shame, because patterns can be helpful.



In my last post,…

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Added by Peter Weddle on November 20, 2014 at 6:14am — No Comments

Book of the Month: The Accidental Houseguest

This intriguing book spoofs Job Boards as well as the U.S. Internal Revenue Service, the Drug Enforcement Agency and the Flamboyant Miami Lifestyle.



Following the downfall of WarmBodyJobs.com – the job board for losers, "Where 2nd Best is Just Too Good” – the owner, Gerald Owen, flees to Miami and unintentionally and unknowingly assumes the identity of an undercover DEA agent as a guest of the reputed mafia boss, Vincent Campari.  It’s an easy-to-read, short novel, wittingly written…

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Added by Peter Weddle on November 18, 2014 at 6:43am — 1 Comment

Holiday ~ Celebrate!

By Jennifer Baker, Director CareerHQ.org



If we took a holiday

Took some time to celebrate

Just one day out of life

It would be, it would be so nice.



I know that just by reading the title and lyrics above some of you will now experience an annoying, flashback-type of ear worm that may…

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Added by Peter Weddle on November 18, 2014 at 6:35am — 1 Comment

Next Practices

By Peter Weddle, Executive Director IAEWS



Best Practices get a lot of attention in recruiting.  They’re the tried and proven techniques we hear so much about at conferences and on blogs.  But stop and think about what they represent: they’re practices honed in the past.  If the world wasn’t changing very much, that would be O.K., but in today’s (and tomorrow’s) radically different talent market, a…

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Added by Peter Weddle on November 18, 2014 at 6:23am — No Comments

Correcting Conventional Wisdom

By Peter Weddle, Executive Director IAEWS



It’s almost a weekly occurrence.  Some self-appointed pundit or alleged experrt makes the statement, “Job boards are dead.”  Or “Job boards are dinosaurs.”  Or “Job boards are obsolete.”



The statements appear in newspapers and magazines, at conferences and in Webinars, on blogs and in articles posted online.  They are uttered without proof but with all…

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Added by Peter Weddle on November 12, 2014 at 4:35pm — 5 Comments

How Niche Jobs Boards Can Grow Revenue

By Jared Elder, Director of Marketing BrazenCareerist



Niche job boards make one really good promise – they stick to one profession/field and they don't vary from it. Whether you're a physical therapist, someone looking for a job that requires a security clearance or someone looking for a position that allows for telecommuting, there's likely a job board out there that is most relevant for your search.…

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Added by Peter Weddle on November 12, 2014 at 4:32pm — 1 Comment

Where Do You Fit In?

Want to know how your views on the trends, challenges and opportunities in our industry stack up with your peers?



Would you like to be able to compare some of your site’s key operating metrics with those of other sites in the industry?



Well now, you can.



Complete the 2015 IAEWS- Job Board Doctor Global Survey online – it takes just 17 minutes! – and you can receive the complete Final Report with aggregated data from hundreds of sites around the…

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Added by Peter Weddle on November 11, 2014 at 6:41am — 1 Comment

Before job boards…and after

By Jeff Dickey-Chasins, Job Board Doctor



What was job hunting like before job boards? Well....



1.    You obsessively pored through each line of the newspaper classifieds, looking for something that might match your skills. (You might even do this with multiple newspapers, depending on where you lived.)



2.    You walked from office to…

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Added by Peter Weddle on November 11, 2014 at 6:37am — 1 Comment

What Happened in Vegas

By Jennifer Baker, Director CareerHQ.org



I was rejuvenated, inspired, and challenged. Now before you jump to conclusions, let me clarify. This is what happened at the International Association of Employment Web Sites (IAEWS) conference that took place in Las Vegas last week. More specifically:



•    I was rejuvenated by taking some time away from my day-to-day…

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Added by Peter Weddle on November 11, 2014 at 6:30am — 1 Comment

Why CPC is Not the End Game?

By Gal Almog, CEO RealMatch



Don’t get me wrong. I like Cost-Per-Click (CPC). It is certainly a good model for “pay for performance”. You only pay when someone views your job ad.



The problem is that in the case of job advertising “pay-per-performance” may work in reverse. You may end up getting more views and paying more money for the jobs that are easier to fill and less for the jobs that are harder to…

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Added by Peter Weddle on November 6, 2014 at 6:31am — 7 Comments

Is Your Recruitment Technology World Class?

There’s one way to find out … or prove that it is.



The Recruiting Service Innovation Awards (the ReSIs, pronounced Rezzies), are the only global awards in our industry that recognize sourcing and recruiting products and services which enable recruiters to perform at their peak.



There’s been plenty of attention of late paid to the candidate experience, but the…

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Added by Peter Weddle on November 6, 2014 at 6:30am — 1 Comment

The Genesis of Agency Relations

By Cindy Songne, Senior Director-Agency Relations Simply Hired



“People do business with people they trust.”  It’s not just a saying - it’s a fact.  And, it’s especially true in the ad agency industry.  A good agency relationship doesn’t happen overnight.  An Agency Relations program is a strategic commitment, which requires constant care and nurturing in order to thrive and have a positive impact…

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Added by Peter Weddle on November 6, 2014 at 6:30am — 4 Comments

Discussion, Debate & Doing Deals

Job Aggregation – it’s been around since 2003, but now that Monster and LinkedIn have joined the party, the relationship between job boards and aggregators is bound to change.



People Aggregation – it’s the new kid on the block, but it’s already shaking up the social media establishment and is potentially a game-changer for job boards.



Evolving Business Models – some are new, some are old, but all of them are beginning to…

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Added by Peter Weddle on October 23, 2014 at 6:49am — 1 Comment

Got Community? Building and Engaging a Job Seeker Community

By Kathleen Smith, Chief Marketing Officer ClearedJobs.net



Community as an aspect of our daily lives – not the television show – has become another buzzword. We want to live in a community -sometimes a gated community- or we want to be part of a community to learn, share, become popular; entrepreneurs want a community to make revenue and recruiters want a community to build a talent pipeline.



But what is…

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Added by Peter Weddle on October 23, 2014 at 6:46am — 3 Comments

Lessons from the Street

By Jennifer Baker, Director CareerHQ.org



C is for cookie, that’s good enough for me.

C is for cookie, that’s good enough for me.

C is for cookie, that’s good enough for me.

Oh, cookie, cookie, cookie starts with C.



~ Cookie Monster



As I do most weekday mornings, once aboard the Metro train I take to…

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Added by Peter Weddle on October 23, 2014 at 6:30am — 1 Comment

RecruitTech/Leaders

That’s what you could call the IAEWS Fall Congress. It’s the largest gathering ever, not of recruitment technology companies, but of recruitment technology company executives.



Over 100 CEOs, General Managers and Directors. And an equal number of their direct reports.



Meetings are going to happen. Deals are going to get done. Alliances will be formed. And companies will be bought and sold.



Don’t miss this one-of-a-kind chance to be…

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Added by Peter Weddle on October 20, 2014 at 5:22pm — No Comments

Recruitment Advertising: We’re the Cool Kids Now!

By Joe Stubblebine, Vice President-Alliances & Outreach Beyond.com



Every year, I have the pleasure of attending HRTech.  It is by far my favorite show in the HR\Recruitment space.  Technology is the foundation that  supports the innovation in our industry.  As new products and services emerge, employers are provided with even more tools to automate sourcing, provide deep visibility into their spending, and…

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Added by Peter Weddle on October 20, 2014 at 5:00pm — 1 Comment

Doing Well by Doing Good

By Tony Lee, CAO Adicio



Recruiters have a responsibility to help the candidates they work with make the best decisions about new job opportunities. Sometimes, that means helping them fulfill their need to be more socially responsible and giving suggestions on how their new employer can do the same.



Doing well by doing good is a goal aspired to by many socially conscious people. But those who act on this goal…

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Added by Peter Weddle on October 20, 2014 at 4:59pm — 1 Comment

Are Aggregators Awesome or Awful?

According to the 2014 Job Board Doctor IAEWS Global Survey Final Report, over 60 percent of the respondents now user a job aggregator and 90 percent said they expect to continue to do so over the next 12-24 months. Yet, when asked which sources of traffic produce the best candidates, aggregators were ranked among the worst.



That’s exactly the kind of paradox, the 2014 IAEWS Fall Congress will explore.



It will examine the rise of job and people…

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Added by Peter Weddle on October 16, 2014 at 8:06am — 2 Comments

Industry Leadership

By Gal Almog

Conventional wisdom is … well, conventional.  There’s not much original to it.  And, rising to the top in the online employment services industry requires something more.  Gal Almog, the founder and CEO of RealMatch, offers his unvarnished views on where the industry is today and where it will likely be down the road.

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The .Org Board

By Jennifer Baker

Association career centers face both formidable challenges and extraordinary opportunities thanks to the unique culture and values of the .org community. And yet, it’s never been more important to optimize their Member value and non-dues revenue potential.  In a column brought to you by Boxwood Technology, Jennifer Baker, Director of CareerHQ.org from ASAE: The Center for Association Leadership, explores what it takes for career centers to overcome the challenges and capture the opportunities.

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Customer Confidential

By Kara Yarnot

Business success has always been predicated on knowing your customer. Kara Yarnot, former VP of Recruiting at SAIC and now the CEO of Meritage Talent Solutions, provides a unique perspective on how to communicate with and sell to the HR buyer.

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