Jeff Dickey-Chasins's Blog – July 2011 Archive (4)

Is your site an iPhone or an Android? Mac or PC? And why should you care?

The introduction of the first Apple Macintosh neatly divided the computing world into two: those who liked Macs and those who liked PCs. Mac fans were enamored with the graphic interface, the unified commands across programs – and the look of the machine itself. PC fans, on the other hand, liked the low cost, open architecture, and mix-and-match. Over time, the marketplace gave its verdict: PC with a 90%+ market share, versus Mac with a 8-9% share. Macs settled in as…

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Added by Jeff Dickey-Chasins on July 26, 2011 at 10:36am — No Comments

Don’t tell me who you are, tell me what you can do (for me)

Consider the term ‘job board’.

For some, it is a term of derision, an insult (as in, “geez, why would you use a job board?”). For others, it is a badge of honor (“we’re the biggest job board in the world for New York urologists!”).

For me, it is…. inaccurate. At its core, what does it say? “This is a board where you will find jobs.” As in bulletin board. As in, very dated. Yes, the term is extremely convenient as shorthand for employers and recruiters…

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Added by Jeff Dickey-Chasins on July 20, 2011 at 9:49am — 1 Comment

All job seekers are not alike – and that’s the problem

I recently spent a very pleasant 2 days with my family at an alternative music festival. Apart from hearing some great bands (check out Rev. Peyton’s Big Damn Band and Bear Hands), I spent quite a bit of time observing 20- and 30-somethings. It was fascinating – and it really drove home a (what should have been…

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Added by Jeff Dickey-Chasins on July 12, 2011 at 10:19am — No Comments

Monster moves into Facebook: what you can learn

Monster has made a big splash – and some waves – with BeKnown, its job seeker app for Facebook. It’s the latest (and boldest) move into social media for the job board, and I think it has some lessons for…

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Added by Jeff Dickey-Chasins on July 6, 2011 at 9:28am — 2 Comments