What I have learned in the past couple of years and most recently in running my own job boards and helping others get their boards up and running has been most valuable learning experience. I wanted to share with you things I've learned to do and what not to do when it comes to starting or upgrading your job board.
What to do
- Research - This may seem like a no brainier, but very few actually do research on the industry that their job board is going to be targeting ( I'm guilty of this ). You have to understand who your competition is - what they are currently doing in the industry and how the currently are going about doing what they do. You have to look over the monster's and careerbuilder's they are into every possible niche target market you can think of, your real competition are the niche sites that only target that particular niche you are going after.
- Repeat Your Target - on every page that you are targeting you should have your tagline somewhere - your tagline basically just represents a quick description of your site for example.) Search ONLY the Best Mechanic Jobs - that would be a great tag line if you where targeting mechanic only jobs. This not only helps your users see what your about - but helps google pick up what you are about too.
- Don't release to much at once - Going from zero pages to twenty thousand over night may seem suspicious to google roll out different pages of content at a constant pace - don't overwhelm google with new content - you may just look like spam to them.
- Go Mobile - if your site doesn't have a mobile web version your loosing out on a huge nearly untapped market - nearly 1 out 3 adults now have a smart phone - and if you are to jump on this bandwagon while it's early it surly will pay off.
- Headings - Use headings correctly that reflect your content - if a search is performed don't just put the search in the title tag throw it somewhere on the page - this helps not only users but helps with seo.
What not to do
- Give Up - Never give up keep moving forward
- Target to many categories in one board. - Give job posters a reason to post on your site - and job seekers a reason to visit - let them know that you are catering to their specific job needs - it just seems better.
I could go on and on about what to-do and what not to do - but if you really want to talk to someone who knows a thing or two about job boards talk to Chris Russell - http://www.jobboardsecrets.com - he is the best job board consultant you could ask for.
After you talk to Chris if you are interested in getting a job board up and running talk to me - I can help design a custom job board solution for you.
All the best,