Its the end of the mystery for the future of .jobs

Last year I talked with one of their execs about their plans of opening up the domain.

Now this article on ERE says they are entering into a partnership with Direct Employers/JobCentral to create thousands of keyword based job sites with these domains for their member companies.

Here's the gist:

"In a joint venture with the manager of the .jobs domain, DirectEmployers has launched the first of what might become tens of thousands of new geographically and occupationally focused job boards all sharing a .jobs extension.

The new sites, identical in design and structure, made their appearance earlier this month. Among them are Atlanta.jobs, Boston.jobs, Mexico.jobs, and India.jobs.

“We just started pushing them out,” says Chad Sowash, VP of business development for DirectEmployers, a non-profit HR consortium, that has recruiting as its focus. Among its services is the Job Central job board, to which members can post jobs without additional fee.

“It’s a new playing field,” Sowash adds. “What this is going to do is allow thousands more, perhaps tens of thousands more” sites where job seekers can look for jobs."


They use the word 'experiment' for this new project.

If I had to guess they could not get buy-in from SHRM to open the domains.

Too bad, because without someone to market the domain...aka other job board owners, I dont think the domain will ever take off. Perhaps that was always true since we live in a very 'dot com' world when it comes to web site names.

So what do you think?

Views: 92

Comment by Brendan Delaney on October 29, 2009 at 3:48pm
I think the internet needs more job boards like it needs a hole in the head.
Comment by Jim - medXcentral on October 29, 2009 at 3:58pm
I think .jobs domains would catch on easier than .net(s) .. simply because we all have needed a job sooner or later. It simply makes sense to the mind.

In any event... something does not seem fair here. How the heck does someone own an entire dot anything? Please forgive my ignorance here.

Enlighten me... please.
Comment by James on October 29, 2009 at 3:59pm
Overkill. Narrowed interest in a pretty package.
Comment by Suresh R on October 29, 2009 at 4:00pm
I think the challenge for them will be to show up in google search results for the relevant geographic and occupational niches. If they can accomplish that, then they have a winner.

.jobs has been a very restrictive domain extension and hardly anyone has heard about it so far..

Interesting anyway..
Comment by Donald Knowles on October 29, 2009 at 4:06pm
How many job boards can employers afford to use is the question? Especially when you have multiple job classes to fill ( eg Medical includes , DR's Nurses, Lab tech etc) It will have to be affordable . We have used niche boards only to find just a few resumes that have been bombarded by recruiters . We might be getting back to the days when candidates will need to pick part of the cost since the tables are turned and there are many more candidates then there are jobs.
Comment by Frank Heasley on October 29, 2009 at 4:18pm
I liked this quote: “What this is going to do is allow thousands more, perhaps tens of thousands more” sites where job seekers can look for jobs."

Just what job seekers don't need: tens of thousands of MORE places where they "can" look for jobs.
Comment by Angelo Zucaro on October 29, 2009 at 5:17pm
Very interesting Chris thanks for the post! I will say, that it is easier to find good domain names with the .jobs extension. In any case I am thinking of buying up a few names just in case.

Angelo
Comment by Bill Cloutier on October 29, 2009 at 5:32pm
These guys have been flogging the .jobs TLD for several years now and have been unable to gain any traction. Originally, they weren't going to allow job boards to use the TLD -- it was intended solely for companies to use their brand name plus .jobs. Since that endeavor failed, they're now trying this new tack. I wish them luck. As someone else said, just what the Internet needs are more job boards.
Comment by Joe Shaker Jr on October 29, 2009 at 5:33pm
Jim is correct that this is 100 percent unethical. The .jobs was a good idea from the start where companies and companies only could use the .jobs extension for promotion of their careers page. It was to be policed by .jobs in partnership with SHRM. Clearly .jobs was not happy with the results and sold to Direct Employers. What I do not understand is how can one company own all URL extensions? I would like to own all .com's...
Comment by Jason Whitman on October 29, 2009 at 10:30pm
The extension always seemed mismanaged, and now it is being exploited. Why continue to duplicate job content over and over again, when it's already a problem that these same companies complain about?

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