Its the end of the mystery for the future of .jobs
Last year I talked with one of their execs
about their plans of opening up the domain.
Now this article on ERE
says they are entering into a partnership with Direct Employers/JobCentral to create thousands of keyword based job sites with these domains for their member companies.
Here's the gist:
"In a joint venture with the manager of the .jobs domain, DirectEmployers has launched the first of what might become tens of thousands of new geographically and occupationally focused job boards all sharing a .jobs extension.
The new sites, identical in design and structure, made their appearance earlier this month. Among them are Atlanta.jobs, Boston.jobs, Mexico.jobs, and India.jobs.
“We just started pushing them out,” says Chad Sowash, VP of business development for DirectEmployers, a non-profit HR consortium, that has recruiting as its focus. Among its services is the Job Central job board, to which members can post jobs without additional fee.
“It’s a new playing field,” Sowash adds. “What this is going to do is allow thousands more, perhaps tens of thousands more” sites where job seekers can look for jobs."
They use the word 'experiment' for this new project.
If I had to guess they could not get buy-in from SHRM to open the domains.
Too bad, because without someone to market the domain...aka other job board owners, I dont think the domain will ever take off. Perhaps that was always true since we live in a very 'dot com
' world when it comes to web site names.
So what do you think?