Go Niche or Go Home (video)

Comment by Niall Kelly - Dublin Ireland on January 21, 2010 at 9:34am

Great post/video Chris, your speaking to the converted. I have been banging the Niche drum over here in Ireland for 5 years and while last 12 months have been very bad for us/ireland, things seem to be turning.


The phrase I made up this week is "Niche Social Networking" where we encourage our clients and recruiters to send emails to all in our cv databases askiing them (Sales pro's,IT engineers, etc) if they know anyone who might be interested in their job - excellent results so far. Key is to make sure quality of cv's is high -which with niche as you know, always is.

PS - you pronounce the work niche as Nitch in the states, we pronounce it in europe as neeesh.....

Niall Kelly

Comment by Steven Rothberg on January 21, 2010 at 9:45am

Your job board wisdom is tremendous and it is wonderful that newcomers to our dynamic industry have a place to go to learn from someone like you. Keep up the great work!

Comment by Phil Collins on January 21, 2010 at 10:40am

Agreed,
MyWaterPlantJobs.com As basic as this site seems, we are pleased to enjoy a loyal following and steady growth since publishing in late 2007. I used the term "micro-niche" to describe this and a few other products which we are developing including, SolidWasteJobs.com. Much more work to do, but the momentum is good.

Comment by Suresh R on January 21, 2010 at 10:51am

Good one..

Niche Job Boarders have understood the community concept (social network concept) long before the Social Media guys came around. We have offered forums, chat, mailing lists that were focussed to a specialty or a region.

Linkedin possibly poses the biggest threat to the large job boards, but even there you don't want to waste your time searching for the right resume. There is a need for a focussed group.

Comment by Sabrina Compagno on January 21, 2010 at 11:04am

We (www.netshare.com) have been a niche job board/career management firm from hard copy days to going on the net back in '98. To truly provide assistance to your group you have to take them seriously - it's not just jobs, it's long term career management. It is helping them grow and change with the times. You build loyalty and you survive and grow. It has been a fun ride that just keeps going.

Comment by Angelo Zucaro on January 21, 2010 at 11:11am

Thanks for the post Chris! "Niche or go home" is right on! I have talked to some niche job board owners, that even is this economy are doing great! My sense is that health care, diversity and green boards are the best today. One may want to consider “Micro-niche” in one of those areas as Phil mentioned.

Comment by Jeff Stahl on January 21, 2010 at 12:21pm

Well Said...! Pick a niche and Get Rich!

Comment by Todd Goldstein on January 21, 2010 at 12:24pm

Nice comments Chris. That is exactly the approach I took 2 1/2 years ago with AccountingJobsToday.com and MyAccountingLife.com. Being niche in the HR field whether it be job boards, recruiting or whatever, being a specialist always has its advantages.

Comment by Kari Quaas on January 21, 2010 at 1:34pm

Like it. : )

Comment by Manuel Francisci on January 21, 2010 at 3:04pm

Glad to have figured this out 9 years ago :-)

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