I'd like to hear from Job Board Owners what monetization vendors and programs are working for them...for example Career Testing, Resume Reveiw/Creation, Coaching, Education, Google AdSense, etc. Which ones are worthwhile? I'm more interested in hearing from board owners rather than vendors themselves.

Views: 17

Comment by Weekhang Teoh on August 7, 2009 at 12:05pm
Let me leave Google Adsense out of the picture first.
We have done all the above and we find that education is the most profitable and most worthwhile.
Why so?
- you can resell many types of education programs that are relevant to your user base.
- you can't do that with career testing and coaching - you can't be selling too many of them at the same time.

Google AdSense
- it's free money, how much you get depends on your traffic, period. If it's not against your design / usability policy, just put it there.
Comment by Jay Rollins on August 7, 2009 at 12:18pm
Weekhang Teoh, any specific vendors for education?
Comment by David on August 10, 2009 at 3:17am
a new idea is www.jobg8.com

check it out.

i think this is one of the best affiliate ways for a job board to make money (with some bias of course :)
Comment by Chris Russell on August 10, 2009 at 10:06am
i used to use commission junction, they had some career affiliate products...
Comment by Jay Rollins on August 10, 2009 at 11:07am
Chris, any net you more than a couple hundred a month. I think that's a good cutoff for any of these programs being worthwhile...from a time and space perspective.

Comment

You need to be a member of Job Boarders to add comments!

Join Job Boarders

CyberSoapbox

Here's your chance to sound off on the key issues, ideas and innovations affecting job boards and other employment sites.  Every other week, we'll post a new topic and set up the soapbox.  That's your invitation to step up and let your industry colleagues know what you think.

This Week’s Issue
Have big data and analytics made a significant difference in the way your mid-sized and smaller employers recruit?

Share your thoughts in the Board Biz Daily post.

The .Org Board

By Jennifer Baker

Association career centers face both formidable challenges and extraordinary opportunities thanks to the unique culture and values of the .org community. And yet, it’s never been more important to optimize their Member value and non-dues revenue potential.  In a column brought to you by Boxwood Technology, Jennifer Baker, Director of CareerHQ.org from ASAE: The Center for Association Leadership, explores what it takes for career centers to overcome the challenges and capture the opportunities.

View Blog >>

 

© 2015   Created by Peter Weddle.   Powered by

Badges  |  Report an Issue  |  Terms of Service