What are the best places to advertise a niche job board?

Replies to This Discussion

Permalink Reply by Steven Rothberg on March 8, 2008 at 5:39pm

What are your advertising goals? To generate branding amongst European candidates? American candidates? To generate clicks? Registrations? Or similar metrics but for employers?

▶ Reply to This

Permalink Reply by Julian Stopps on March 9, 2008 at 4:05pm

Hi Vincent,

I can only really advise on the UK market, but here are a couple of sites to get you going:

+ www.whatJobsite.com is aimed at the small to medium sized direct employer.
+ www.hirescores.com focuses on job seekers and recruitment agencies.
+ www.Ukrecruiter.co.uk have a directory with free and paid listing available.

In addition it's well worth getting your site listed on the UK job posting services (www.Broadbean.co.uk, www.Jobmate.co.uk, www.PostingPal.com and www.Conkers.net). It's does not usually cost anything to get listed on a UK posting service, but you might need to do a bit of development to get your systems ready to receive content from these sources.

If your serious about a UK presence then participation in NORAS (www.noras.co.uk) can bring a reasonable level of publicity, but this will involve taking part in the yearly survey and having your traffic levels audited.

As Steven R mentions, your advertising goals will influence how relevant these sites are, but they might at least provide a starting place.

▶ Reply to This

Permalink Reply by Ben Saunders on March 19, 2008 at 5:11pm

Hi Julian

Any idea what IT specialised site/directory there is out there? Similar to the three you mentioned. One for coders, designers and the like.

cheers

Ben

▶ Reply to This

Permalink Reply by Julian Stopps on March 20, 2008 at 6:41am

Hi Ben,

The UK IT world unfortunately has, in my opinion, few directory sites that are of worth. There are good options for job boards looking to gain audience or clients though. What are your advertising aims - are you looking reaching out to businesses intent on posting jobs or candidate growth?

Julian

▶ Reply to This

Permalink Reply by Ben Saunders on March 24, 2008 at 12:16pm

I need recruiters aware that they can post jobs for free now even though they are likely to have few jobs at present. Other than e-mailing them directly about the site are there any other avenues to take. The arena we intend to target is yet to flourish and recruitment needs are low in the UK at present.

My advertising aim at the is to draw up a plan in preperation to begin an emergence when there exsists more of a market.

▶ Reply to This

Permalink Reply by Julian Stopps on March 26, 2008 at 3:07pm

Hi Ben,

If I'm following this correctly your looking at a fairly niche specialist within the IT/web designer world.

If your looking to reach out to direct employers I'd recommend you consider advertising options with sites like c|net and computer weekly. For tech recruiters the blogosphere is the probably the best route, particularly for smaller to meduim sized recruiters (recruitingblogs, recruiting.com, etc). You obviously also have the option of the local newspapers (I see your at hotonline so you'll know the options via TM).

When you move on to candidates you've got the option of the vertical search engines like Indeed, JumpToJobs, AllTheTopBananas and WorkHound (all have a uk focus/site). However, if the niche is very specialist I'd recommend you look into new media such as podcast, blogs etc - it obviously depending your budget and specific niche but broadcasters like TWiT (twit.tv) and Revision3 are becoming big players in the tech world, with good audiences. These mediums might also be useful for reaching direct employers.

Hope this helps.

▶ Reply to This

Permalink Reply by Christopher Campbell on March 26, 2008 at 2:44pm

Indeed.co.uk and Indeed.com are both ideal for driving targeted candidates to any job site at a low cost per click.

▶ Reply to This